The Brand Strategies In-play at Superbowl 2022 — A Hit and A Miss

A cognitive science based critique of two Superbowl commercials — one very good and the other not.

Superbowl 2022 ads were priced at a reported $6.5 million for 30-seconds. Hyundai and Facebook (Meta) went for a whole minute in their commercials. How did they…