Sandeep DayalThinking Outside-the-Box in Building Epic Brands: Method 1 — Brands with WisdomAll humans are stubborn. Yes, that does include you too.·6 min read·Apr 18, 2023----
Sandeep DayalThe Next Frontier for Governance in Corporate Boards — The Corporate and Brand Values CommitteeThe list of companies tripping over themselves in handling their corporate and brand values is growing ever faster. Boards have happily…·10 min read·Jan 24, 2023----
Sandeep DayalIs Your Ad Campaign a Costly Mistake?Understanding Consumer Psychology May be the Answer!·8 min read·Aug 29, 2022----
Sandeep DayalBLINKIST RELEASES AN AUDIO SUMMARY OF “BRANDING BETWEEN THE EARS”This tech star proposes that none of us have time to read anymore — so why not just listen to just the key ideas in the book in the 15…·1 min read·Jul 6, 2022----
Sandeep DayalCould “Gun Control” Activists Use Better Marketing?You would think that with the slaughter of 19 kids in their school in Uvalde, Texas, a heart-broken nation would recoil in horror and give…·9 min read·Jun 2, 2022----
Sandeep DayalIs Unilever on The Right Track with its “Brands with Purpose” Strategy?Alan Jope, CEO of Unilever, has pushed each of its 400 brands to have a social or environmental purpose. As its stock price growth has…·5 min read·May 25, 2022----
Sandeep DayalAre Employee Surveys Destroying Your Company’s Performance Culture?What You Can Do to Change That With Mike Connors, Jim Evans and Benjamin Ho·12 min read·Apr 19, 2022----
Sandeep DayalHow to Ace Your Next Business ReviewOn being strategic by design Originally published in Cerenti QuickShot, December 26, 2019·6 min read·Mar 4, 2022----
Sandeep DayalSelling without Selling — The McKinsey WayFirst published in Cerenti QuickShot August 5, 2013·11 min read·Mar 4, 2022----