Old Man and Spotify — The Neil Young Fracas

Sandeep Dayal
3 min readMar 4, 2022

When “Brands with Values” clash with “Value Brands”

If you have been keeping up with the headlines, you probably saw the very public breakup between Neil Young, one of the legendary singer and song writers of our time, and Spotify, the largest streaming music service. In summary, Mr. Young decided to take issue with Joe Rogan, a controversial radio host…

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Sandeep Dayal

Author of "Branding Between the Ears - Using Cognitive Science to Build Lasting Customer Connections." Managing Director of Cerenti. Keynote Speaker.