Could “Gun Control” Activists Use Better Marketing?

You would think that with the slaughter of 19 kids in their school in Uvalde, Texas, a heart-broken nation would recoil in horror and give up its guns. But that hasn’t happened and with the road the nation is on, it is unlikely to. So, what gives?

As we commiserated about this latest tragedy, one of my dear friends turned to me and asked, “What do you think we could do? You’ve just written a book on marketing and consumer psych, for cryin’ out loud, what would you do? Why is aren’t people listening? Why don’t they change? Why isn’t this…