Mar 4
20 min read
Book Excerpt: Branding Between the Ears
Chapter 2: Beyond Illusions of the Past
By permission from publisher McGraw Hill 2022
Does your company have kick-ass brands? Yes? No? Regardless, there is real good news for you.
Advances in social psychology and behavioral science are giving us a precise understanding of how the human brain makes choices. And haven’t we have always known that…
