Sandeep Dayal – Medium

Sandeep Dayal

AI Existentialism: The Future of Being

By Sandeep Dayal

10 min readMay 22, 2023

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AI Existentialism: The Future of Being

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Sandeep Dayal

Thinking Outside-the-Box in Building Epic Brands: Method 1 — Brands with Wisdom

All humans are stubborn. Yes, that does include you too.

6 min readApr 18, 2023

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Thinking Outside-the-Box in Building Epic Brands: Method 1 — Brands with Wisdom

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Sandeep Dayal

The Next Frontier for Governance in Corporate Boards — The Corporate and Brand Values Committee

The list of companies tripping over themselves in handling their corporate and brand values is growing ever faster. Boards have happily…

10 min readJan 24, 2023

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Sandeep Dayal

Is Your Ad Campaign a Costly Mistake?

Understanding Consumer Psychology May be the Answer!

8 min readAug 29, 2022

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Is Your Ad Campaign a Costly Mistake?

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Sandeep Dayal

BLINKIST RELEASES AN AUDIO SUMMARY OF “BRANDING BETWEEN THE EARS”

This tech star proposes that none of us have time to read anymore — so why not just listen to just the key ideas in the book in the 15…

1 min readJul 6, 2022

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BLINKIST RELEASES AN AUDIO SUMMARY OF “BRANDING BETWEEN THE EARS”

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Sandeep Dayal

Could “Gun Control” Activists Use Better Marketing?

You would think that with the slaughter of 19 kids in their school in Uvalde, Texas, a heart-broken nation would recoil in horror and give…

9 min readJun 2, 2022

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Could “Gun Control” Activists Use Better Marketing?

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Sandeep Dayal

Is Unilever on The Right Track with its “Brands with Purpose” Strategy?

Alan Jope, CEO of Unilever, has pushed each of its 400 brands to have a social or environmental purpose. As its stock price growth has…

5 min readMay 25, 2022

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Is Unilever on The Right Track with its “Brands with Purpose” Strategy?

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Sandeep Dayal

Are Employee Surveys Destroying Your Company’s Performance Culture?

What You Can Do to Change That With Mike Connors, Jim Evans and Benjamin Ho

12 min readApr 19, 2022

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Are Employee Surveys Destroying Your Company’s Performance Culture?

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Sandeep Dayal

How to Ace Your Next Business Review

On being strategic by design Originally published in Cerenti QuickShot, December 26, 2019

6 min readMar 4, 2022

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How to Ace Your Next Business Review

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Sandeep Dayal

Selling without Selling — The McKinsey Way

First published in Cerenti QuickShot August 5, 2013

11 min readMar 4, 2022

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Selling without Selling — The McKinsey Way

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Sandeep Dayal

Sandeep Dayal

Author of "Branding Between the Ears - Using Cognitive Science to Build Lasting Customer Connections." Managing Director of Cerenti. Keynote Speaker.

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