Thinking Outside-the-Box in Building Epic Brands: Method 1 — Brands with WisdomAll humans are stubborn. Yes, that does include you too.Apr 18, 2023Apr 18, 2023
The Next Frontier for Governance in Corporate Boards — The Corporate and Brand Values CommitteeThe list of companies tripping over themselves in handling their corporate and brand values is growing ever faster. Boards have happily…Jan 24, 2023Jan 24, 2023
Is Your Ad Campaign a Costly Mistake?Understanding Consumer Psychology May be the Answer!Aug 29, 2022Aug 29, 2022
BLINKIST RELEASES AN AUDIO SUMMARY OF “BRANDING BETWEEN THE EARS”This tech star proposes that none of us have time to read anymore — so why not just listen to just the key ideas in the book in the 15…Jul 6, 2022Jul 6, 2022
Could “Gun Control” Activists Use Better Marketing?You would think that with the slaughter of 19 kids in their school in Uvalde, Texas, a heart-broken nation would recoil in horror and give…Jun 2, 2022Jun 2, 2022
Is Unilever on The Right Track with its “Brands with Purpose” Strategy?Alan Jope, CEO of Unilever, has pushed each of its 400 brands to have a social or environmental purpose. As its stock price growth has…May 25, 2022May 25, 2022
Are Employee Surveys Destroying Your Company’s Performance Culture?What You Can Do to Change That With Mike Connors, Jim Evans and Benjamin HoApr 19, 2022Apr 19, 2022
How to Ace Your Next Business ReviewOn being strategic by design Originally published in Cerenti QuickShot, December 26, 2019Mar 4, 2022Mar 4, 2022
Selling without Selling — The McKinsey WayFirst published in Cerenti QuickShot August 5, 2013Mar 4, 2022Mar 4, 2022
